This response is a positive student experience for Vivek. Just as he downloads the brochure, a counselor reaches out to him to guide him through his career goals and the admission process. What’s more, he finds a way to access e-brochure, check eligibility, and apply online on your website. He compiles a list of universities and adds your university to it. Vivek is about to finish school and has started his search for top engineering colleges in India. How does digital onboarding impact student experience? It involves several touchpoints, such as virtual campus tours, financial aid discussion & grants, checking eligibility, ID verification, and access to premises/online classrooms. It starts with the student applying for admissions online and continues till the student enrolls into your institution. There is a lot of personalization in the overall communication, and the admission process in 2021 will be even more evolved.” – Rajiv Swarup, Former President, Shiv Nadar University So, what exactly is digital student onboarding?ĭigital student onboarding is the admission process that takes place almost exclusively online. Organizations are adopting an online student onboarding model that is also helping student counselors in closing admissions faster. There is a need to streamline and automate the process for counselors as well as students. “The admission process is shifting to the digital space. Thus, even if it is a digital interaction, you must create an impactful experience for students in fact, even more so. A key differentiator (besides the quality of the education) would be a strategy to manage online admissions. It leads to more distractions and choices than ever before. But when you reverse the roles and view these ads from a learners’ perspective, you see them swamped and overwhelmed with promotional emails from hundreds of institutions. For example, they run targeted email and ad campaigns, engage on social media, and much more. What are the things that lead to a great student experience?īefore we discuss that in detail, let us also acknowledge that since the pandemic, the education sector has seen a paradigm shift not only do the students have more choices but several new touchpoints along the admission journey.Įducational institutions are now using technology extensively to drive admissions. That’s what I want to discuss today: student experience during this search and how colleges can make it as hassle-free for students as possible. But, in the end, we probably ended up choosing the ones that gave us the best student experience during our search.
The decision became harder when we saw ads of lush-green campuses, events, and more from colleges that weren’t on our shortlist. Even though we had a long list of colleges, we would still consult everyone around. We were all still unsure of the courses or universities to select. Blogs Resources to help improve your sales efficiencyĪllow me to take you down memory lane to the time when you graduated from school.Ebooks Latest eBooks hot off the press!.
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